The Restoration of Life is reshaping the way people think about church.
Get To Know…
The Restoration of Life is a visionary cosmetic brand for the unconventional women. As an all natural makeup line made from the highest quality ingredients, Toni Chase caters to women with illnesses, skin sensitivity and cosmetic issues that “conventional” makeup brands do not address. Toni Chase creates a bridge where separation once existed in the cosmetic industry. However, Toni Chase is not the alternative, it is the choice all women can experience.
This Is How We Do It
Website Update + Development + E-Commerce Integration
THE DIRECTIONRebuilding a vision and consistency in brand identity.
The Restoration of Life was all about rebranding from the ground up. The process of change can be uncomfortable for an estblished brand. However, by utilizing our purpose mapping system to implemented creative milestones each phase ran smoothly. The newly development logo showcased the global reach and open welcome to all by utilizing an open globe to as the “O” symbolizing continous spreading of the world of God.
THE PROCESSGetting back to basics through understanding the foundation.
The Restoration Of Life was all about refreshing the look and feel of their brand. Starting out it was clear that the current look was not a representation of the energy, hospitality and love felt from members and visitors alike. Also, the website was utilized for a placeholder for basic info without updates. We approached this project by pulling back the layers and getting to the nuts and bolts of who ROL was at its core. After which, we fused the foundation and all the great new things that make The Restoration of Life special.
We integrated an e-commerce platform shortly after the new website launch, this allowed for product development and additional insight from analytics since the new website launch.
The new design is user-friendly, responsive and offers clear direction to information. Quick links offer a rapid approach to completing without clutter
No I In Team
Identified and set up software for ease of staff and pastoral communication. Creating a more effective and efficient workflow.
Transitioned printed forms, document, and calendars from print to digital for decreased paper waste and more ways to engage members and visitors.
A strategic implementation of rebranding done right.
We continue to work directly with The Restoration of Life team to ensure brand improvement through web presence, marketing, and brand direction.
"As we continue to grow and expand our global reach, we are simply ecstatic about having Coupe Media Group on board! They have helped us navigate through the complex landscape of the digital society we live in without losing our human connection. "
THE ROL FAMILY
RESTORATION OF LIFE THROUGH JESUS CHRIST MINISTRIES